Before you start:
When you create a social fundraising campaign on Drove, you have complete control over the goal amount, the duration and the recognition for donations (gifts, etc.).
All Drove campaigns are flexible; you don't have to reach your goal to withdraw the donations. You can change the goal at any time, even when the campaign is already running.
To receive payment via Drove, you must first connect to one of our partner clearing services. You can find the full details on the companies, costs and conditions here.
Start a Crowdfunding campaign by following these steps:
Step 1: Click on the Pages tab pages from the toolbar at the top of the page, then click New page.
Step 2: Select Campaign page, then choose Start crowdfunding.
Step 3: Fill in the fields: enter a Crowdfunding title, Upload a cover image or a YouTube link, and tell your crowdfunding story.
Tips:
We recommend you create a crowdfunding video and upload it to your page.
Your story should include as much information as possible to help potential donors choose to donate. Tell them what your goal is and what their money will be used for. It is important to create trust.
Use the text editor to design your text, and add links, photos, buttons and videos.
Step 4: Set a monetary campaign goal, or click X to keep this goal and success rate hidden. Choose a feasible goal; you can change it at any time. You can also set up a deadline, after which no more donations will be accepted. This too can be hidden by clicking the X.
Step 5: Tick the checkbox if you want participants to cover platform and credit fees. This commission is calculated according to your pricing plan on Drove and an average clearing commission.
Define the Data you wish to collect on your donors during checkout. Email addresses and full names are collected by default. You can Add terms and conditions that specify the returns policy.
Step 6: Choose Advanced options to add a Label and track who in your contacts made a donation. You can also assign an Internal page name to your campaign, which will only be visible to the administrators. Additionally, you can change your Call to action text. Tick the box if you don't want to show the participants gallery on the page.
Step 7: You can now add Perks to prompt donations (this step is not mandatory).
Step 8: Name the perk and provide a description, and add an image if relevant. Set a donation price. You may limit the quantity of perks for each price range. If the perk requires additional information from the donor (t-shirt size, etc.), you can add custom fields. If the item requires shipping, tick the checkbox. You can add any additional information, as needed. When you're done, click done and proceed to the next step, or add another perk.
Tip: Try to have as little fields as possible, so as not to tire the donors.
Step 9: Click on Next to save and finish. If you’re not ready to publish your campaign just yet, you can always save it as a draft.
Please note: that you have to connect to a clearing service before launching the campaign.
TIPS
For perks, provide several options at various price levels, to cover a larger spectrum of possible donations. If possible, try to provide at least five different perks.
Lower level donations can receive a thank you email, a PDF acknowledgment or certificate.
Mid-level donations could include virtual assets (downloadable media) or physical items (a t-shirt, a mug...). If you are going to be shipping items, ensure that you have enough inventory and update your page accordingly.
Save high-level perks for high-end donations: If, for example, you are a spiritual or a social leader, invite them for a one-hour one-on-one session with you. If you have a celebrity supporting your cause, try to involve them to support (a general or a personal thank you video). If you have national corporate sponsors, you could give a gift certificate valid in any one of the sponsors' branches.